Gearonic News | The new iPad Air is now available - November 1, 2013
Apple has officially launched the iPad Air, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad®, and with a narrower bezel the borders of iPad Air are dramatically thinner—making content even more immersive.
With the new generation iPad being lighter and thinner, providing protection has never been more important. To increase the longevity of an iPad, it's almost required to accessorize it with a case. One of the most impressive features of the iPad Air is its stunning retina display, but it's also the most vulnerable component. Leaving the display exposed, even when it's not being used, opens a world of possibilities for it be damaged. That's why it's highly recommended to guard your iPad Air with effective protection.
It's no secret that iPads, when in good to excellent condition, have high resell values. The demand for Apple products, especially their tablets, have stayed strong since their first generation product. Though Apple has steadily lost market share at a semi-fast pace in the smartphone space, they still reign supreme in the tablet category. With Apple holding onto about 30% of the tablet market share, signs continue to show that consumers trust Apple's tablet hardware more than other manufacturers. This is a strong incentive for consumers to keep their iPads in excellent condition. The promise of high resell values and a strong demand for used iPads at a discounted price, consumers can get their hands on the latest device by using the money they make on their previous one to help subsidize for the newest model. Providing the right protection for your iPad can translate to saving money towards future generation devices.
There's been a lot of debate on what kind of material provides the best protection for your iPad. In today's market you can find iPad cases made of PU leather, PC plastic, TPU, metal, synthetic leather with a plastic cover, silicone, wood and various other materials. Many people have the false impression that since metal is the strongest material out of the group, that it provides the best protection. However, our advice is to stay away from metal. Although metal is a solid material, it provides little to no impact protection. Meaning it's not an ideal material to absorb shock when you drop it with an iPad encased. Cases made of PU leather, PC plastic, TPU and/or silicone have been proven to provide ultimate protection for your devices. Shock is one of your iPad's worst enemies. Dropping or allowing something to strike your iPad can damage it beyond repair. Since iPads are mobile devices, you can never be too careful with how you handle it. Providing ideal protection is the best way to prolong the life of your iPad Air.
Gearonic News | Apple quietly launches the new iPad Mini w/ Retina Display - November 12, 2013
Back in October when Apple revealed the iPad Air and iPad Mini with Retina Display, the team gave a release date of November 1st for the iPad Air but gave a very vague release date for their next generation iPad Mini. Saying it will be available "Sometime in November.". That comment sent analysts on a fury to predict its exact release date. For the next few weeks, consumers and retailers continued to hear that Apple had an extremely low supply of their next iPad Mini. Now equipped with a retina display, their next generation Mini can compete with the iPad Air. Although the screen size is much smaller, the Mini is $100 cheaper. Which makes it more affordable for a lot of consumers hoping for an Apple tablet experience. Experts predicted that the iPad Mini with Retina Display would be a hot selling item this holiday season, and since it's release Apple has seen impressive sales data for their new Mini.
Much like its "big brother", the iPad Mini with Retina Display requires the same level of protection to increase its chances at longevity. Neither one is built to withstand the hardships of everyone's daily lifestyle. Much like the iPad Air, protecting your iPad Mini starts with which case you decide to put on it. Settling on a case made of material to absorb shock is the best decision to make.